Excessive alcohol use negatively impacts our society in a myriad of ways. Alcohol abuse and alcoholism causes major damage at the individual, family and community levels. Nearly 88,000 people (approximately 62,000 men and 26,000 women) die from alcohol-related causes annually and alcohol misuse costs the U.S. an estimated $259 billion. Thanks to research funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), we know more about alcohol and its impacts than ever before. Now is the time for advocates to demonstrate their social media acumen and inform on this hot topic.
With this in mind, CADCA and NIAAA are teaming up for a new communications challenge.
You know alcohol abuse and alcoholism is a top public health threat. NIAAA has a wealth of research and knowledge to drive that message home. Our challenge is to share NIAAA’s scholarly facts with the masses in a new and exciting way. The idea of keeping information bite-sized or “snackable” to quickly understand and share with others is already a widely accepted marketing and communications strategy.
NIAAA is providing CADCA member coalitions with a wide range of topics and scientific facts that you can use to get the word out.
Harness social media to create a compelling campaign using one of NIAAA’s facts and you can win a cash award and be nationally recognized. Your entry will be reviewed by a panel of judges and 10 outstanding coalitions will be awarded $1,000 each to carry out their online messaging.